Mayday Post

this may or may not be a design blog

ARENA lost its niche.

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I heard Arena Magazine folded from Tyler Brûlé, during his Monocle Weekly radioshow – which I downloaded as a podcast on iTunes and played back from my Nokia cellphone on the subway. Robert Bound, Monocle’s culture editor, mentioned in the show Arena had “lost its niche” and that had been ignoring its rich graphic heritage (it was initially designed by Neville Brody) to adopt a more Internet-like style. Having heard that, I’ve been wondering: when does a magazine end and when does a multimedia communication and brand platform (such as Monocle, which apart from its monthly printed volume is also video content-rich website, a radio show, a product line and a shop in Central London) begin?

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Written by Frederico Duarte

March 13, 2009 at 5:49 am

Posted in magazines

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