Mayday Post

this may or may not be a design blog

Zipcar: Destroying Monogamy

with 2 comments

la-zipcarI’ve been practicing driving on the narrow streets of Brooklyn, though I try to avoid doing so most of the time. It’s not really necessary to drive often, because of the plentiful public transportation; I also have bad memories of that night in a MINI Cooper (another story, lads). But on those rare nights when I want to gallivant around Red Hook, make a Target run, or just go “cruisin,” I turn to my trusty Zipcar car-share. I log onto, reserve a smokin’ Toyota Matrix and I’m on my way.

The concept of car-sharing has certainly gained popularity over the past few years. I first heard of car-sharing in California and thought it was merely a hippie phenomenon. However, Zipcar has spread from Albuquerque to Milwaukee to my neighborhood in the span of a few years. If Zipcar, and others like it, are successful, it will be because of the positive aspects of car-sharing as well as an easy to use web interface.

At, I find my nearest Zipcar garage and see what cars are available at what time on the time-line. If my Matrix is already reserved, it is marked with the color gray. If I reserve it, my time shows up as green. Simple, absolutely. Click on the car of your choice and you see more details: cost, special features, etc. I only wish I could return my car early for credit instead of having to overestimate usage, or worse, pay a fine.

Can we learn to share the most our most prized possession, our identity as red-blooded Americans? In spite its great service and easy to use website, Zipcar assumes that we are willing to give away this one-on-one relationship. Zipcar offers a new type of experience, not exclusive, but open. My Matrix can see other people if it wants. It even has a name: “Mantilla.” But then again, I can drive other cars as well. I’ve had my eye on “Micklos,” a red MINI. I guess this could work out.


Written by Wegener

March 22, 2009 at 1:50 am

2 Responses

Subscribe to comments with RSS.

  1. The Zipcar program was brought to Milwaukee by the UWM Housing Department. It has been very well received by students and residents in Milwaukee


    May 31, 2009 at 2:51 am

  2. I agree. A large part of Zipcar’s success is down to their innovative ideas on the web.

    car service

    November 25, 2014 at 11:48 am

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: